01
Discover
Sit with the operators. Watch the shift, read the spreadsheet they secretly rely on, find where the process actually breaks.
MUH.ISNUL
Product Designer (UX/UI)
Creative Director & Designer
Open for 2 projects this quarter
Point of sale, accounting, school operations. Design systems, brand, and the front end that ships them.
Hallo!
My focus is blending clear strategy,careful craft, and real user empathyto build softwaresmall businessescan actually run on.
- Product Design
- UX Design
- User Research
- Design Systems
- Brand Identity
- Type Design
How the work runs
Here is how it works
02
Design
Flows, then screens, then a design system that holds. Decisions get made in the file, not in a deck.
03
Deliver
Front end built and handed over working. Tested against the messy real data, not the happy path.
Selected work
Products people run their day on
Luna POS
2021 - PresentPoint of sale SaaS spanning five apps. Merchants grew from 1,000+ to 4,500+ during my time on the product.
SaaS / Product Design / Design System
lunapos.idRead the case study
Laba.id
2021 - PresentAccounting app for Indonesian MSMEs, designed from zero as the first designer on the team.
Fintech / Product Design / Mobile
laba.idRead the case study
The Singapore Scout Association
2023Landing page for Singapore's oldest youth movement, a registered charity dating back to 1910.
Non-profit / Web Design
scout.sgRead the case study
AndalusClass
2020Attendance and scheduling web app built for an Islamic boarding school during learning from home.
EdTech / UI/UX Design
 Read the case study
SAMASE Sports Club
2026Marketing strategy from pre-launch to grand opening, across Fitspace, Physio, and Padel.
Marketing Strategy / Landing Page / Back Office
samasesportsclub.comRead the case study
Brand systems, before there is a product to design.
Identity, pattern, and illustration work for skincare labels, creative studios, and consumer apps.
Birru.co
Brand identity
Logo system, brandmark variants, tagline lockups, and a custom typeface drawn for the brand.
Backslash Creative
Brand identity
Logo variations, palette, pattern system, and marketplace collateral.
VJatre Skincare
Brand and social
Identity, pattern language, and a social media system for a skincare label.
ProBe
Product art direction
Store thumbnails, promo design, and UI state illustration for a discount and promo app.
RT Pintar
Icons and illustration
Self-directed redesign: a twelve icon category set, empty states, and social templates.
Four typefaces, drawn character by character.
Type design started as a personal habit in 2020 and now feeds the brand work. Drag or scroll the row.
Experience
Where the work happened
Jan 2021 - Present
Fulltime, onsite
South Jakarta, Indonesia
Product Designer
IMPACTO, for LUNAPOS
Product design across nine apps Indonesian merchants run their shops on, plus the design system that holds them together.
Luna POS / Laba Bisnis / Laba Saku / TokoLUNA / LUNA One / LUNA Owner / LUNA KiosK / LUNA KDS / LUNA Lite
- Designed and launched web and mobile apps: Laba Bisnis, Laba Saku, Luna POS, TokoLUNA, LUNA Owner, LUNA KiosK, LUNA KDS, LUNA Lite, and LUNA One.
- Built LUNITE, the LUNAPOS design system, so UI/UX work stopped restarting from scratch on every product.
- Contributed to branding through logo design across the apps.
Feb 2025 - Apr 2026
Fulltime, remote
South Jakarta, Indonesia
Head of Creative
FAR Group
Leading the creative team at FAR Group while running operations for Indonesian Fitness Founders, an agency serving the fitness, beauty, and wellness sectors.
Fitquarters / MindWorks / Indonesian Fitness Founders
- Held brand consistency across the FAR Group portfolio, including Fitquarters and MindWorks.
- Turned business targets into visual work: key visuals, brand guidelines, content plans, and promotional decks.
- Ran Indonesian Fitness Founders end to end.
Dec 2022 - Mar 2024
Freelance, remote
Punggol, Singapore
Web & Creative Designer
Adonai MediaTech Solutions
Landing pages for Adonai's Singapore clients, from an eye clinic to the country's oldest youth movement.
Ascend Eye Clinic / The Singapore Scout Association
- Built the landing page for Ascend Eye Clinic in Singapore.
- Revamped The Singapore Scout Association's landing page.
Apr 2026 - Aug 2026
Freelance, output based
Indonesia
Head of Marketing Strategy
SAMASE Sports Club
Owned the marketing strategy at SAMASE Sports Club from pre-launch through grand opening, covering Fitspace, Physio, and Padel.
SAMASE Fitspace / SAMASE Physio / SAMASE Padel
- Set the pre-launch to grand opening strategy: positioning, messaging, and funnel.
- Ran the funnel from awareness and lead generation through segmentation to closing.
- Directed the marketing team, content production, paid ads, and offline events.
Software
- Figma & Figjam
- Adobe Creative Suite
- Affinity
- Blender
Expertise
- Drawing, traditional and digital
- Advanced prototyping in Figma
- Design system builder
- Branding design
- Product design ops
Education
Computer and Networking Engineering
SMK Negeri 2 Tarakan
2018
About
Muhammad Isnul
Six years on products people sit inside all day. I take a surface end to end: design system, brand, interface, and the front end that ships it.
How I work
Direct with the owner or the product lead. Weekly shipping, no six week design phase before anything runs.
Currently
Product design at Luna POS and Laba.id, two SaaS products serving Indonesian merchants and MSMEs.
Availability
Open for 2 projects this quarter. Remote, comfortable across SEA and EU hours.
Muhammad Isnul
Product Designer (UX/UI) · Creative Director & Designer
Indonesia, working remote. Reachable in one message, and I answer with a plan rather than a brochure.
Have something that needs building?
Send one paragraph about the business and the bottleneck. You get a scope, a timeline, and a price back, not a discovery call.